"La tour vivante" The vertical farm

GreenPix designed by Simone Giostra & Parners and the Arup engineering corporation is a groundbreaking project applying sustainable and digital media technology to the curtain wall of Xicui entertainment complex in Beijing, near the site of the 2008 Olympic Games. Featuring the largest color LED display worldwide and the first photovoltaic system integrated into a glass curtain wall in China, the building performs as a self-sufficient organic system, harvesting solar energy by day and using it to illuminate the screen after dark, mirroring a day’s climatic cycle

The wall’s low-resolution will emphasize the abstracted image of the work that will be shown. This spectacular screen which offers stunning projections will release no carbon into the atmosphere thanks to the sustainable technology, which corresponds directly with China’s political wish to appear ecological.

Schueco and SunWays, Giostra and Arup developed a new technology for laminating photovoltaic cells in a glass curtain wall and oversaw the production of the first glass solar panels by Chinese manufacturer SunTech.

The polycrystalline photovoltaic cells are laminated within the glass of the curtain wall and placed with changing density on the entire building’s skin. The density pattern increases building’s performance, allowing natural light when required by interior program, while reducing heat gain and transforming excessive solar radiation into energy for the media wall. This giant screen of 2,200 m² absorbs energy during the day and generates light from the power during the evening.

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"La tour vivante" The vertical farm